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Pink N’ Proper: Affordable & Stylish Swimwear for the Modern Woman

By EDITOR 2 Min Read

Founded in 2011 by fashion enthusiast Vivien, Pink N’ Proper is a swimwear brand that aims to blend affordability with fashion-forward style. The brand was

Sulwhasoo: Premium Korean Skincare Rooted in Tradition and Science

By EDITOR 3 Min Read

Sulwhasoo is a global luxury skincare brand that blends traditional Korean herbal wisdom with cutting-edge scientific innovation. Renowned for its use of Korean Ginseng and

URMunchy’s: Creating Everyday Joy Through Biscuits and Snacks

By EDITOR 4 Min Read

The snack and biscuit industry in Malaysia continues to be an essential part of everyday life, providing convenient, tasty treats for families, students, and working

POYA: Offering Classic Malay Clothing Designed for the Modern Woman

By EDITOR 4 Min Read

The elegance of traditional Malay attire has long been celebrated for its grace, heritage, and cultural depth. In today’s fast-paced world, where fashion often leans

Luccacal: Everyday-Ready Minimalist Jewelry That Lasts

By EDITOR 2 Min Read

Based in Kedah, Malaysia, Luccacal is a modern jewelry brand that brings together style, simplicity, and practicality. Founded by Huiyin in 2010, the brand has

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Saeson: Sustainable Scandinavian-Inspired Clothing for Babies and Kids

Saeson began with a deep love for textiles and a profound appreciation for the art, culture, and natural beauty of Scandinavia. Inspired by the simplicity

By EDITOR 3 Min Read

F&B

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Chunk & Dunk: Sabah’s Go-To Spot for Croffles and Korean Shaved Ice

Chunk & Dunk isn’t just a catchy name—it’s a fast-growing dessert brand founded by content creator turned entrepreneur, Adam Shamil.

By EDITOR 3 Min Read

Wellness

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Hada Labo: Science-Backed Skincare for Long-lasting Health And Radiance

By EDITOR 3 Min Read

Hada Labo is a skincare brand trusted around the world for its science-backed, minimalist formulations. Grounded in the belief that great skincare doesn’t need to

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MYJN: Handcrafted Jewelry Essentials with a Timeless Appeal

In a world where fast fashion often overshadows craftsmanship, MYJN offers a refined alternative—jewelry that

By EDITOR 4 Min Read

POYA: Offering Classic Malay Clothing Designed for the Modern Woman

The elegance of traditional Malay attire has long been celebrated for its grace, heritage, and

By EDITOR 4 Min Read

Bash: Trendy, Affordable Fashion for Every Version of You

In 2014, two university students, Cecilia and Maxine, turned their shared love for fashion—and their

By EDITOR 3 Min Read

Putryana: A Malaysian Skincare Brand That Prioritizes Wellness and Mood Care

The world of skincare has evolved beyond surface-level fixes and trendy ingredients. Today’s discerning consumers

By EDITOR 4 Min Read

OSIM: Asia’s Trusted Name in Premium Massage Chairs and Wellness Tech Solutions

With growing awareness around personal health and self-care, wellness technology has steadily emerged as an

By EDITOR 5 Min Read

Beryl’s Chocolate: Crafting Premium Malaysian Chocolates for the World

Chocolate is more than just a sweet treat—it’s a universal symbol of indulgence, celebration, and

By EDITOR 4 Min Read