From its modest beginnings in 1901 as a soya sauce shop in Zhangzhou, China, Yeo Hiap Seng—fondly known as Yeo’s—has grown into a globally respected name in the food and beverage industry. What began as a family-run business founded by the visionary Yeo Keng Lian is today a trusted brand known for its innovation, quality, and rich heritage.
Over the decades, Yeo’s has continually evolved, moving beyond traditional sauces to create a wide portfolio of authentic Asian food and beverages. With an emphasis on maintaining natural flavors, upholding high standards, and staying ahead of trends, Yeo’s has become a staple in households both in Malaysia and around the world.
Pioneering Spirit and Global Expansion
In 1935, Yeo Keng Lian took a bold leap by expanding to Singapore and setting up the Yeo Hiap Seng Sauce Factory. This strategic move marked the beginning of the company’s remarkable regional growth, which continued into Malaysia in the 1940s. These early expansions laid the foundation for Yeo’s to become a household name in Southeast Asia.
Driven by innovation, Yeo’s quickly distinguished itself in the industry. It was the first to introduce canned curry chicken, and it pioneered ready-to-drink bottled soya bean milk and chrysanthemum tea. These were groundbreaking at the time, offering consumers convenience without compromising on traditional taste.
Innovation in Packaging and Product Range
Yeo’s also led globally in packaging innovation by being the first company to use tetra-brik aseptic containers for Asian drinks, utilizing UHT technology. This advancement not only ensured extended shelf life but also made traditional beverages more accessible to global markets.
As the brand diversified, its offerings grew to include an array of sauces, sesame oil, instant noodles, and herbal drinks made with natural ingredients. Each product reflects the brand’s commitment to authenticity, flavor, and nutritional value—principles that have guided Yeo’s for over a century.
Commitment to Quality and Halal Leadership
Central to Yeo’s enduring success is its unwavering commitment to quality. The company maintains rigorous hygiene standards and strict quality control across all its manufacturing processes. Its use of fresh, natural ingredients ensures that every product meets the high expectations of its loyal consumers.
Yeo’s also plays a key role in Malaysia’s position as a global Halal manufacturing hub. With a strong market presence in the ethnic and mainstream sectors, the company supports the government’s goal to elevate the Malaysian Halal brand as a global benchmark—further solidifying its reputation on the international stage.
Legacy of Values and Future Aspirations
At the core of Yeo’s global success lies a foundation of enduring values: integrity, perseverance, innovation, and dedication to excellence. These principles, passed down through generations, continue to steer the company’s direction in a competitive and dynamic industry.
From a small shop in Fujian to becoming a leader in global food and beverage markets, Yeo’s story is one of resilience, vision, and transformation. More than a brand, Yeo’s is a symbol of heritage evolving with time—one sip, one taste, one generation at a time.
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