Since launching in May 2019, MR.TOY has quickly become a go-to destination for families seeking quality toys at unbeatable prices. Established by the MR D.I.Y. Group (M) Berhad, MR.TOY is the first home-grown toy store chain of its kind—built on a mission to make toys more accessible, fun, and educational for every child. With a focus on affordability and variety, the brand continues to grow while delivering an exciting shopping experience for all ages.
A Toy Selection That Sparks Every Child’s Imagination
MR.TOY offers an extensive range of toys across nine thoughtfully curated categories: Vehicles & Remote Control, Pretend Play & Costumes, Crafts & Activities, Sports & Outdoor Play, Action & Adventure, Building Sets & Blocks, Learning Fun & Games, Party Supplies, and Infant & Dolls. This broad selection ensures there’s something for every type of play—from hands-on creativity to active exploration and cognitive learning.
The store’s diverse assortment caters to all age groups and interests, making it easy for parents to find toys that suit their child’s developmental stage. Whether you’re shopping for a budding artist, a curious builder, or an energetic adventurer, MR.TOY has something to inspire every young mind.
Low Prices, High Value – A Brand Promise That Stands Out
The brand’s slogan, “Always Low Prices, Always Fun,” reflects its core commitment to value. MR.TOY stands out by combining quality products with affordability, making it easy for families to find the right toys without stretching their budget. Whether it’s everyday play, seasonal gifts, or educational tools, MR.TOY brings joy and convenience under one roof.
With stores designed to be bright, colorful, and welcoming, MR.TOY creates a shopping environment that’s as engaging as the toys themselves. Every visit is a chance to discover something new, helping children and parents alike create memorable experiences.
Shaping Play with Purpose for a New Generation
Driven by its twin mission pillars—“Always Low Prices” and “Always Fun!”—MR.TOY goes beyond just selling toys. It encourages creativity, learning, and skill development through its diverse product range. Many toys are intentionally designed to support early learning milestones, improve motor coordination, and spark imaginative thinking.
Looking ahead, MR.TOY remains focused on delivering fun-filled experiences that nurture young minds while easing the burden on family budgets. It is more than a toy store—it’s a place where play meets purpose, and where lasting childhood memories begin.
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