BROTANI: Empowering Healthy Choices with Refreshing Juices While Supporting Local Agriculture

EDITOR
EDITOR 3 Min Read

As people become more health-conscious and environmentally aware, brands like Brotani are emerging as thoughtful leaders in the wellness space. Based in Malaysia, Brotani is known for its refreshing cold-pressed juices made from farm-fresh produce. But beyond the taste and nutritional value of its products, Brotani’s origin story — one rooted in simplicity, friendship, and a love for farming — makes it truly stand out.

From Leisure to Purpose

Brotani was founded in 2020 by a group of friends who were looking for an escape from the chaos of city life. Their weekend getaways to the suburbs turned into hands-on farming experiences — planting, harvesting, and reconnecting with nature. What started as a form of stress relief gradually evolved into something more meaningful.

The group began selling their pineapples directly to wholesalers and customers. Encouraged by the response, they pivoted to producing cold-pressed pineapple juice — a product that retained the freshness of the fruit while offering a convenient, healthy option for consumers. This marked Brotani’s first major step into Malaysia’s wellness and food market.

Expanding the Product Line with Sustainability at Heart

Brotani’s flagship product, its cold-pressed juice, is made without added sugars or preservatives. Using fruits grown on their own farm, the brand ensures full control over quality and sustainability. As demand grew, so did their crop variety — they now also cultivate eggplants and bird’s-eye chili, enhancing both their product range and their connection to local agriculture.

The brand’s reach has expanded into local grocers and cafés, allowing them to supply fresh, responsibly made products to everyday Malaysians. Every bottle represents a deeper mission: to encourage better food choices while supporting the ecosystem of small-scale farming.

Guided by Vision and Values

At the heart of Brotani’s operations is Aizat Long, the original founder who oversees the brand’s business and operational direction. With an MBA and a practical, forward-thinking mindset, Aizat brings structure and strategic vision to the venture. His role ensures that Brotani continues to grow sustainably while staying grounded in its original mission.

Today, Brotani is more than just a juice brand — it’s a movement built on sincerity, collaboration, and community impact. From its humble pineapple plantation beginnings to being featured on grocery shelves across the country, Brotani continues to empower Malaysians to make healthier, more conscious choices while supporting local agriculture.

To read more startup stories visit- malaysiabusinessjournal

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