The Malaysian fashion scene is home to a diverse range of designers redefining style across categories—from extravagant occasionwear to minimalist everyday fashion. Whether you’re dressing for the red carpet, an island getaway, or a mindful day-to-day wardrobe, these three designers—Khoon Hooi, Alia Bastamam, and Anaabu—offer something distinct. Each brand showcases a unique design philosophy while embracing local craftsmanship and global appeal.
Khoon Hooi
Founded by designer Khoon Hooi in 1999, this eponymous label has become synonymous with glamorous occasionwear that makes a statement. His rise began after studying fashion design in Malaysia and Paris, followed by showcasing his work at international fashion weeks. Today, the brand is a staple for red-carpet events and high-profile galas.
Khoon Hooi is known for voluminous silhouettes, intricate embroidery, and bold design choices. He uses rich fabrics such as brocade, taffeta, and organza to bring theatrical charm to modern tailoring. Even his ready-to-wear collections maintain an air of opulence, often featuring dramatic sleeves, unexpected color palettes, and artistic embellishments.
Alia Bastamam
Alia Bastamam launched her fashion label in 2010 with a focus on delivering relaxed glamour. A graduate of fashion design in Kuala Lumpur, Alia quickly gained recognition for her ability to blend sensual elegance with everyday wearability. Her brand is a favorite among Malaysian celebrities like Neelofa and Alicia Amin.
Her design language leans into fluid silhouettes, light fabrics, and a romantic color palette. The brand’s resortwear—often characterized by draped dresses, soft tailoring, and coordinated sets—is perfect for both beach vacations and formal gatherings. Seasonal Eid collections also showcase a graceful fusion of tradition and modernity, making her pieces versatile and timeless.
Anaabu
Founded by Syazwan Rahim and Nisa Mazbar, Anaabu is a label that champions quiet design and sustainability. Since its inception in 2013, the brand has focused on seasonless, genderless clothing that speaks through form, texture, and subtlety. The designers emphasize comfort, craftsmanship, and mindfulness in their approach.
Anaabu’s collections are made predominantly from natural fibers like linen and cotton, rendered in earthy tones and relaxed fits. But what sets the brand apart is its intricate detailing—hand-stitching, asymmetrical cuts, and unique pleating techniques. These elements add depth and storytelling to even the most basic garments, making Anaabu ideal for conscious consumers who seek intention in design.
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