As e-commerce continues to shape consumer habits across the globe, platforms that combine variety, speed, and reliability are becoming essential in the fashion and lifestyle industry. ZALORA stands as a key player in this transformation. Known as Asia’s leading online destination for Fashion, Beauty, and Lifestyle, ZALORA has built a reputation for offering curated, high-quality shopping experiences. With a strong footprint in Southeast Asia, the brand has grown to become one of the most trusted names in regional e-commerce.
Founded as a Pioneer in Fashion E-Commerce
ZALORA was launched in 2012 as part of the Global Fashion Group (GFG), an international company operating prominent e-commerce platforms in emerging markets. As one of the first large-scale fashion e-commerce platforms in Southeast Asia, ZALORA quickly gained momentum across the region. Today, the platform operates in countries such as Singapore, Indonesia, Malaysia, Brunei, the Philippines, and Hong Kong, with over 59 million visits per month.
From the beginning, ZALORA’s mission has been to bring fashion closer to customers through a seamless digital shopping experience. Backed by GFG’s global reach and expertise, ZALORA has harnessed both local insight and international trends to create a strong, responsive brand identity in a rapidly changing market.
A Curated Shopping Destination for Fashion, Beauty, and Lifestyle
ZALORA offers an extensive assortment of authentic products across categories such as Apparel, Shoes, Accessories, Beauty, Pre-loved, Luxury, and Lifestyle. The platform showcases thousands of local and international brands, making it a go-to for anyone seeking variety and quality in one convenient location.
In recent years, ZALORA has further enhanced the user experience by introducing features such as “Complete the Look” and “Get the Look,” along with a visual search tool, allowing users to find products that match their style inspirations with ease. The introduction of Z-Live, a live streaming feature, allows shoppers to engage with hosts in real time, enhancing product discovery and social commerce interactions.
Seamless Service, Localized Experience
ZALORA places customers at the heart of its innovation. Its mobile-first strategy ensures that the platform is optimized across devices, while a wide network of local logistics partners guarantees timely and reliable delivery. Customers benefit from flexible payment methods, including cash-on-delivery in several markets—a feature that resonates strongly with local consumers.
Added benefits like 30-day free returns, free delivery after a minimum spend, and a premium unlimited next-day delivery subscription (ZVIP) further solidify ZALORA’s customer-centric approach. The ZALORA Cashback program also rewards loyal shoppers, creating more value with every purchase.
Backed by GFG’s Global Vision
As a key brand under Global Fashion Group (GFG), ZALORA is aligned with the broader vision of being the #1 online destination for fashion and lifestyle in growth markets. GFG operates four major platforms—Dafiti, Lamoda, ZALORA, and THE ICONIC—connecting over a billion consumers to a diverse mix of brands worldwide. GFG emphasizes a responsible business model, aiming to be both people-positive and planet-positive in every initiative.
ZALORA continues to innovate and expand, blending data-driven strategies with localized knowledge to meet the evolving needs of consumers. With strong regional roots and global backing, ZALORA remains at the forefront of fashion e-commerce in Asia—bridging brands and customers with a seamless, stylish, and personalized shopping experience.
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