Malaysia’s beauty scene has grown immensely over the past few years, with homegrown brands offering impressive quality, creative shades, and inclusive ranges. Whether you’re looking for bold lipsticks, flawless foundations, or eye-catching liners, these local names prove that Malaysian cosmetics are just as innovative and exciting as their global counterparts. Here’s a closer look at four standout brands redefining the local beauty landscape.
Velvet Vanity
Founded by Adlina Nadirah in 2016, Velvet Vanity has become one of Malaysia’s most beloved cosmetic brands. Starting with a single liquid lipstick, the brand has since expanded into a full-fledged beauty house, all while keeping things cruelty-free, vegan, and accessible. Its original product—the Liquid Matte Lipstick priced at RM49—remains a cult favourite, but recent additions like the Super Slim Lipsticks (RM39) and Glossy Glo Lip Oils (RM49) have elevated the collection.
One of Velvet Vanity’s biggest strengths is its well-curated shade range. The colours are flattering across a variety of skin tones, and it’s easy to find a flattering nude, a bold red, or a juicy gloss. If you’re new to the brand, try the Glossy Glo Lip Oil in Crystal Clear—a hydrating, glassy finish perfect for daily wear.
Syedewa Cosmetics
Created by a local makeup artist known for his editorial expertise, Syedewa is often referred to as Malaysia’s answer to Mario Dedivanovich. With a deep understanding of colour theory and complexion, the founder brings professional-grade artistry to the everyday consumer. The Matte Lip Lacquers (RM72.90) are one of the brand’s biggest hits—available in a wide range of vibrant shades and even sold in mini sizes that frequently sell out.
Syedewa Cosmetics doesn’t stop at lips. The Artist Fluid Liquid Foundation (RM119.90) is praised for its inclusive range and smooth, long-wearing finish. For a pop of colour, don’t miss the Artist Finish Blush in Kigali (RM85.90)—a silky, pigmented formula that delivers that lit-from-within glow.
Kittie Yiyi Beauty
Fashion designer Kittie Yiyi brings her signature quirk and fearless colour palette into the world of beauty through her namesake brand. Though it currently offers a more focused range of lip and eye products, the brand has already earned a loyal following for its creative packaging and standout shades. From vivid eyeliners to unexpected lipstick hues, Kittie Yiyi Beauty doesn’t play it safe.
The 247 Slay Liquid Lipstick in Fearless (RM68) is a showstopper: a rich, inky black that challenges traditional beauty norms. Pair it with the Cross the Line Eyeliner in Little Women (RM68)—a wearable yet whimsical hue perfect for everyday drama.
Kamelia Cosmetics
Kamelia Cosmetics is another Malaysian gem that began with lip products and grew into a full beauty line. Known for its feminine branding and accessible pricing, the brand now includes offerings like the Temptress Lash Maximiser (RM19)—a fan favourite for fuller, more dramatic lashes.
It has also expanded into base makeup, with items like cushion foundations that cater to Malaysian skin tones and weather. The brand’s attention to texture, comfort, and affordability makes it a go-to for beauty lovers looking for reliable, pretty-in-pink products that work.
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