In the rapidly growing world of activewear, athleisure has carved a niche that blends fitness, functionality, and fashion. Designed for individuals who lead dynamic lifestyles, athleisure wear today must do more than just perform—it must also empower. That’s where ViQ, a homegrown Malaysian brand, makes its mark. Established in 2014, ViQ has become a leading name in the local activewear scene by delivering style-forward, versatile pieces that effortlessly transition from workouts to everyday life.
A Vision by Malaysians, for Malaysians
ViQ was founded in 2014 by the enterprising duo Mr. Kevin Kong and Ms. Vivian Ng. Spotting a gap in the market for stylish yet practical sportswear, they set out to create a brand that truly understood the needs of Malaysians. From the start, their goal was clear—to develop a line of activewear that combined comfort, performance, and fashion, all at accessible price points.
Headquartered in Ipoh, Malaysia, ViQ remains proudly local in its operations. Every piece of apparel is thoughtfully designed by Malaysians, reflecting the culture, climate, and preferences of its customers. With a strong foundation in authenticity and purpose, ViQ continues to grow as a brand rooted in community values and lifestyle awareness.
Functional Fashion with Local Flair
ViQ offers a comprehensive range of activewear and accessories, including leggings, sports bras, tank tops, outerwear, and gym essentials. These items are designed to cater to fitness enthusiasts, yoga lovers, and anyone who values comfort without compromising on style. What sets ViQ apart is its commitment to quality and detail—from the fit and fabric to the final design, each item undergoes a thoughtful process from concept to customer.
In addition to its core line, ViQ has also expanded its offering with two unique sub-brands: Tidalwave, which brings fresh energy to beach and aquatic-inspired activewear, and Orka, a bold line designed for those who like to push limits in fitness and fashion alike. Both sub-brands allow ViQ to cater to a wider range of customers while maintaining its signature blend of functionality and flair.
Growth, Empowerment, and Style
As ViQ continues to build on its local success, the brand remains dedicated to its mission: to elevate confidence through stylish athleisure wear that fits the rhythm of modern life. Whether it’s a gym session, a morning jog, or a casual day out, ViQ’s collections are made to move with the wearer—comfortably and confidently.
With its vision of cultivating a culture where fashion and fitness exist in harmony, ViQ is not just selling clothes—it’s building a movement. As the brand looks ahead, expansion into broader markets and continued innovation in design remain key priorities, all while staying true to its Malaysian roots.
For those who believe that fashion shouldn’t stop at the studio door, ViQ offers more than activewear—it offers a lifestyle.
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